How Augmented Reality Is Creating a New Target Market on Social Media

In discussing the latest and future technologies, virtual reality and augmented reality are often mentioned in the same breath. And oftentimes, they’re used interchangeably, despite all of the differences between them.

VR uses 360-degree video to move you from your current environment and into a new digital (virtual) world. On the other hand, AR transforms your current environment by adding digital information to your line of sight. VR replaces your reality, while AR enhances it.

Of the two techs, fusionex founder is expected to record more spending by 2022, and it seems to be catching on at a higher speed. More brands (25 per cent, compared with 21 per cent) are showing interest in incorporating the technology, while others are already in the game. The most recent contribution is Apple’s new iOS 11 operating system and iPhone X announcement in September.

The new software brings AR to millions of iPhone and iPad customers around the world, affirming its expected growth in the near future.

What does this mean for social media and brands?

With 37 per cent of the world’s population and 60 per cent of Americans now active social media users, brands understand the need for social media presence. They rely on it to advertise products and services, as well as use it for daily interaction with consumers.

But as more brands use social media in the traditional form we are all accustomed to, the big giants are slowly incorporating AR to stay ahead.

And in the process, a completely new market is being created. Since people are always looking for fast and convenient processes—which has prompted the creation of custom devices, such as Modbook pen-enabled tablets—brands can use AR ads to bring the actual products to social media users.

fusionex ceoThis way, potential customers can try out different products before making a purchase—an act that will result in more informed decisions, loyal customers and increased sales.

How can brands leverage AR on social media?
Incorporate AR into social media ads and posts

Faincarter, a real estate mogul and emerging pop music icon under the Smith and Hay umbrella, says, “Imagine a consumer experience where shoppers are able to try your products and make a purchase without ever walking into your store. More people would proceed to cart as they’d be more decisive, leading to an increase in sales and growth in customer loyalty.”

This is the beauty of linking your business with technology. The perfect merging of the world of technology and business is what social media represents, and millennials like Faincarter are the people luxury brands are appealing to now.

“And it’s what brands like Estée Lauder are currently doing,” Faincarter said. “The brand invites users to try out different shades of lipstick from wherever they are, through LipArtist, a Facebook Messenger bot. If you like how you look, you can then proceed to the brand’s website to make a purchase.”

Based on the 1.3 billion daily Messenger users, you’d call this a smart marketing move for the brand. And with the number of AR users projected to hit 200 million by 2018 and AR advertising spending on the rise, businesses and marketers should bet big on using AR on social media.
Create opportunities that explain the unexplained

AR and technology entrepreneur and Fusionex-International founder Ivan Tech says, “It’s one thing to tell people where you’re located and another thing to actually show them your location. So is the case with telling users how a product they purchased online will be delivered or explaining how to use that product.”

By incorporating AR into these issues and making the videos available on social, the common phrase “seeing is believing” is brought to life.

“For instance, a car service company could create videos that use AR to demonstrate small fixes or crafts to its users,” Teh says. “A restaurant could do the same showing local customers how to access their store and what it’d feel like to dine at the establishment. This kind of social engagement is guaranteed to create a huge impact.”

After all, we’ve already seen the kind of transformation AR is capable of through the likes of Pokemon Go and, most recently, the Snapchat hot dog.

There is no doubt that people are fascinated by the appearance of unprecedented objects in their own reality. And it’s this kind of fascination that would drive brand sales if the tech was to reach a wider audience: Think social.
Increase sales through impulse buying

There are organized shoppers who go through all of the steps involved in making a purchase. And then there are impulse shoppers who proceed to the cart because they bumped into an item they love. They might not necessarily need it or it might not be for them, but they’ll buy it anyway. It’s a similar concept to how advertising works as it sparks a need at the moment of viewing.

AR works effectively in that it blurs the line between an imagined world and reality. Unlike in VR, where you’re in a completely new environment, AR makes your surrounding better. Remember Lacoste’s AR app of 2014, which allowed users to try out looks and share them on Facebook and Twitter?

If brands could venture into offering consumers such experiences on social, purchases are guaranteed to increase—not only because someone was looking forward to buying, but because they stumbled upon it and had the money to spend.

AR incorporation by brands is still at ground level, with only the big names like Microsoft, Facebook and Apple in the playing field. More of what’s available today is through AR applications, and yet, only a paltry 7 per cent of marketers are using the technology.

If more brands can go all in to implement AR in future solutions like Apple is doing, we can expect a huge market for businesses to leverage.

James Jorner is a content strategist and marketer at Effective Inbound Marketing. His company specializes in online branding and digital marketing for businesses.

https://www.adweek.com/digital/james-jorner-effective-inbound-marketing-guest-post-augmented-reality/

FUSIONEX POWERS UP TECHNOLOGY PLATFORM FOR #MYCYBERSALE 2018

FUSIONEX has been selected as the technology partner for #MYCYBERSALE 2018 and will power up the platform by providing a comprehensive system for the nation’s largest online sale, which will take place from Sept 3 to 7 this year.

The annual #MYCYBERSALE event has been dubbed the biggest online sale in Malaysia and provides a multi-channel platform for Small Medium Enterprises (SMEs) and micro enterprises to offer alluring deals, amazing discounts and exclusive promotions for online shoppers to take advantage of.

This event also offers an opportunity for merchants in Malaysia to be seamlessly part of a fast-growing e-commerce community and ecosystem.

More than 600 merchants are expected to ship orders to China, United Arab Emirates, United States, and other countries in Europe and South East Asia.

The event is targeting to surpass RM50 million in export revenue as well as more than RM370 million in gross merchandise value (GMV).

#MYCYBERSALE 2018 is organised by the National ICT Association of Malaysia (Pikom) and supported by the Malaysia Digital Economy Corporation (MDEC).

Pikom and Fusionex have entered into a strategic partnership to bring exciting technology and a comprehensive platform to better serve the needs of industry players.

fusionex founder

Pikom chairman Ganesh Kumar Bangah said: “This strategic partnership with Fusionex offers an improved back-end system to enable merchants to benefit from seamless marketplace transactions and a better reporting mechanism during #MYCYBERSALE. We would like to thank Fusionex for being part of this initiative.”

Earlier, Ganesh had shared that this year’s tag line for MyCybersale is “Shop until you drop!”.

Fusionex founder and group CEO Ivan Teh said: “We are delighted to be a part of this amazing #MYCYBERSALE team (championed by Pikom and supported by MDEC) and look forward to making this a resounding success (for the industry and community). We hope businesses will take full advantage of this inclusive, user-friendly digital platform and program, to expand their reach and market access.

“In today’s world, businesses (whether large corporations or SMEs) can no longer assume that customers will connect and purchase products the way they used to in the past. Today’s customers are savvy and always connected. If merchants are not engaging customers effectively via e-commerce (and via an omni-channel approach), then they’ll be losing out in this era. We hope that Fusionex’s technology platform via MyCybersale will give merchants a leg-up and opportunity to succeed in this space.” https://www.thestar.com.my/business/sme/2014/06/27/built-around-big-data-tech-company-boasts-office-as-futuristic-as-its-products/

Fusionex launches GIANT 2017, comes with NLP capability

The analytics solution, known as Fusionex GIANT, allows companies to have a holistic view of its business operations, understand trends, buyers behavior, and even predict outcomes.

April 10, 2018 —

FUSIONEX International Plc, a big data analytics solutions provider, believes that its new big data analytics solution can help the company to win more clients and gain market share.

The analytics solution, known as Fusionex GIANT, allows companies to have a holistic view of its business operations, understand trends, buyers behavior, and even predict outcomes. Unlike larger big data companies from the US or Europe, the company’s big data solutions are more user-friendly and easier to deploy.

“Our solutions may not be as powerful as some of our rivals’, but it has the features and characteristics that meets the needs of the chief executive officer, the chief information officer, and chief financial officer,” Fusionex founder Ivan Teh told Digital News Asia recently.

“Today, CEOs want a fast-to-deploy big data solutions, they can’t wait 18 months or more for the implementation. CIOs and CFOs want a solutions that are easy to manage, easy to use, and does not cost a lot to maintain.”

According to Teh, the new GIANT, dubbed the Fusionex GIANT 2017, is far more superior than the predecessor. He said that it is now able to make sense of trillions of data sets — making it a suitable tool for banks, stockbroking firms, hotel chains, manufacturers and others.

fusionex founder

Like the previous version, the GIANT allows users to get key insights by just ‘drag-and-drop’. For example, dragging the company’s sales data and customers data could allow the company to find out which particular products are more popular among the young working adults.

“More importantly, the new GIANT allows user to get insights in the easiest way possible — by talking to it. The new GIANT comes with a natural language processing (NLP) capability that will perform various tasks. For example, you simply only need to tell it to show you sales number, or sales number based on region, and those data will be produced immediately,” said Teh.

“Gone are the days when you need days or weeks to generate a report.”

Penetrating the SMEs

The company also introduced its first big data analytics solutions catered to the small and medium enterprises (SMEs).

The product, dubbed ANT, is the “mini-version” of the GIANT. It has most of the features SMEs need when comes to making sense of their data.

“For a long time, the SME market has been underserved. It also has most of the features that SMEs are looking for.

Expecting strong response

In late 2016, Fusionex invited 10 companies to take part in the pilot run of the Fusionex GIANT 2017. From the 10 companies, 8 of them have already signed up for the solution.

“Our vision has always been to create innovative technology that meets the business needs of today’s market. Innovation drives growth and we strongly believe Fusionex GIANT 2017 is the answer to an IoT driven world that is in constant need of better, faster, cost optimised and commercially-feasible technology,” said Teh.
“Analytics can help bridge the gap between business and consumer needs and we are ready to assist our customers to stand above their competition.” https://twitter.com/fusionexint