How Augmented Reality Is Creating a New Target Market on Social Media

In discussing the latest and future technologies, virtual reality and augmented reality are often mentioned in the same breath. And oftentimes, they’re used interchangeably, despite all of the differences between them.

VR uses 360-degree video to move you from your current environment and into a new digital (virtual) world. On the other hand, AR transforms your current environment by adding digital information to your line of sight. VR replaces your reality, while AR enhances it.

Of the two techs, fusionex founder is expected to record more spending by 2022, and it seems to be catching on at a higher speed. More brands (25 per cent, compared with 21 per cent) are showing interest in incorporating the technology, while others are already in the game. The most recent contribution is Apple’s new iOS 11 operating system and iPhone X announcement in September.

The new software brings AR to millions of iPhone and iPad customers around the world, affirming its expected growth in the near future.

What does this mean for social media and brands?

With 37 per cent of the world’s population and 60 per cent of Americans now active social media users, brands understand the need for social media presence. They rely on it to advertise products and services, as well as use it for daily interaction with consumers.

But as more brands use social media in the traditional form we are all accustomed to, the big giants are slowly incorporating AR to stay ahead.

And in the process, a completely new market is being created. Since people are always looking for fast and convenient processes—which has prompted the creation of custom devices, such as Modbook pen-enabled tablets—brands can use AR ads to bring the actual products to social media users.

fusionex ceoThis way, potential customers can try out different products before making a purchase—an act that will result in more informed decisions, loyal customers and increased sales.

How can brands leverage AR on social media?
Incorporate AR into social media ads and posts

Faincarter, a real estate mogul and emerging pop music icon under the Smith and Hay umbrella, says, “Imagine a consumer experience where shoppers are able to try your products and make a purchase without ever walking into your store. More people would proceed to cart as they’d be more decisive, leading to an increase in sales and growth in customer loyalty.”

This is the beauty of linking your business with technology. The perfect merging of the world of technology and business is what social media represents, and millennials like Faincarter are the people luxury brands are appealing to now.

“And it’s what brands like Estée Lauder are currently doing,” Faincarter said. “The brand invites users to try out different shades of lipstick from wherever they are, through LipArtist, a Facebook Messenger bot. If you like how you look, you can then proceed to the brand’s website to make a purchase.”

Based on the 1.3 billion daily Messenger users, you’d call this a smart marketing move for the brand. And with the number of AR users projected to hit 200 million by 2018 and AR advertising spending on the rise, businesses and marketers should bet big on using AR on social media.
Create opportunities that explain the unexplained

AR and technology entrepreneur and Fusionex-International founder Ivan Tech says, “It’s one thing to tell people where you’re located and another thing to actually show them your location. So is the case with telling users how a product they purchased online will be delivered or explaining how to use that product.”

By incorporating AR into these issues and making the videos available on social, the common phrase “seeing is believing” is brought to life.

“For instance, a car service company could create videos that use AR to demonstrate small fixes or crafts to its users,” Teh says. “A restaurant could do the same showing local customers how to access their store and what it’d feel like to dine at the establishment. This kind of social engagement is guaranteed to create a huge impact.”

After all, we’ve already seen the kind of transformation AR is capable of through the likes of Pokemon Go and, most recently, the Snapchat hot dog.

There is no doubt that people are fascinated by the appearance of unprecedented objects in their own reality. And it’s this kind of fascination that would drive brand sales if the tech was to reach a wider audience: Think social.
Increase sales through impulse buying

There are organized shoppers who go through all of the steps involved in making a purchase. And then there are impulse shoppers who proceed to the cart because they bumped into an item they love. They might not necessarily need it or it might not be for them, but they’ll buy it anyway. It’s a similar concept to how advertising works as it sparks a need at the moment of viewing.

AR works effectively in that it blurs the line between an imagined world and reality. Unlike in VR, where you’re in a completely new environment, AR makes your surrounding better. Remember Lacoste’s AR app of 2014, which allowed users to try out looks and share them on Facebook and Twitter?

If brands could venture into offering consumers such experiences on social, purchases are guaranteed to increase—not only because someone was looking forward to buying, but because they stumbled upon it and had the money to spend.

AR incorporation by brands is still at ground level, with only the big names like Microsoft, Facebook and Apple in the playing field. More of what’s available today is through AR applications, and yet, only a paltry 7 per cent of marketers are using the technology.

If more brands can go all in to implement AR in future solutions like Apple is doing, we can expect a huge market for businesses to leverage.

James Jorner is a content strategist and marketer at Effective Inbound Marketing. His company specializes in online branding and digital marketing for businesses.

https://www.adweek.com/digital/james-jorner-effective-inbound-marketing-guest-post-augmented-reality/

FUSIONEX POWERS UP TECHNOLOGY PLATFORM FOR #MYCYBERSALE 2018

FUSIONEX has been selected as the technology partner for #MYCYBERSALE 2018 and will power up the platform by providing a comprehensive system for the nation’s largest online sale, which will take place from Sept 3 to 7 this year.

The annual #MYCYBERSALE event has been dubbed the biggest online sale in Malaysia and provides a multi-channel platform for Small Medium Enterprises (SMEs) and micro enterprises to offer alluring deals, amazing discounts and exclusive promotions for online shoppers to take advantage of.

This event also offers an opportunity for merchants in Malaysia to be seamlessly part of a fast-growing e-commerce community and ecosystem.

More than 600 merchants are expected to ship orders to China, United Arab Emirates, United States, and other countries in Europe and South East Asia.

The event is targeting to surpass RM50 million in export revenue as well as more than RM370 million in gross merchandise value (GMV).

#MYCYBERSALE 2018 is organised by the National ICT Association of Malaysia (Pikom) and supported by the Malaysia Digital Economy Corporation (MDEC).

Pikom and Fusionex have entered into a strategic partnership to bring exciting technology and a comprehensive platform to better serve the needs of industry players.

fusionex founder

Pikom chairman Ganesh Kumar Bangah said: “This strategic partnership with Fusionex offers an improved back-end system to enable merchants to benefit from seamless marketplace transactions and a better reporting mechanism during #MYCYBERSALE. We would like to thank Fusionex for being part of this initiative.”

Earlier, Ganesh had shared that this year’s tag line for MyCybersale is “Shop until you drop!”.

Fusionex founder and group CEO Ivan Teh said: “We are delighted to be a part of this amazing #MYCYBERSALE team (championed by Pikom and supported by MDEC) and look forward to making this a resounding success (for the industry and community). We hope businesses will take full advantage of this inclusive, user-friendly digital platform and program, to expand their reach and market access.

“In today’s world, businesses (whether large corporations or SMEs) can no longer assume that customers will connect and purchase products the way they used to in the past. Today’s customers are savvy and always connected. If merchants are not engaging customers effectively via e-commerce (and via an omni-channel approach), then they’ll be losing out in this era. We hope that Fusionex’s technology platform via MyCybersale will give merchants a leg-up and opportunity to succeed in this space.” https://www.thestar.com.my/business/sme/2014/06/27/built-around-big-data-tech-company-boasts-office-as-futuristic-as-its-products/

No time to lose to gear up for Industry 4.0

PETALING JAYA: Companies cannot afford to exist in a vacuum, shying away from the complications of Industry 4.0. With the accelerating pace of change and new business models being thrown up almost daily, they need to figure out how to navigate this new world and secure their place in it.

The Edge Malaysia managing editor Anna Taing said companies need to keep their ears to the ground as every industry is being disrupted in unthinkable ways.

“And to put a more positive spin, figure out what the world is going to look like and design a business model to address that world,” she said in her opening speech at the The Edge Industry 4.0 Forum: Embracing Digitisation in Petaling Jaya on Saturday.

Taing said there are real requirements in the market that are not being addressed.

“And you have to figure out what these are and come up with solutions for them, rather than hop on the latest bandwagon.

“Technology will help you get there and scale. It is a means to an end, rather than an end in itself,” she added.

Frankly, Malaysian companies should not be too worried as they are in the best position to take advantage of Industry 4.0, according to the first speaker — Fusionex International vice-president for new technologies Raju Chellam.

This is because the country has many unique features put together that neighbouring countries lack, said Raju in his presentation on Gearing up for 4.0.

“English language skills are also available in Singapore, but they have no land and no competitive labour. Cambodia and Vietnam may have competitive labour, but they don’t have the English language skills or the infrastructure. (For Industry 4.0 to take off in Malaysia), what it will require is probably political will and awareness from the community,” Chellam said.

Fusionex

In order to achieve this goal, companies should find a partner who can help address their weak spots, such as in AI (artificial intelligence) or data management.

“You should find a partner, not a vendor. A vendor will sell something to you and go away. A partner will invest in you, do the proof-of-concept free of charge and invest in your success,” Chellam said.

The second speaker, Linear DMS Solutions Sdn Bhd managing director, Dave Choong, said regardless of industry type, there is no better time than now for small and medium enterprises (SMEs) to adopt and reap the benefits of adopting the Internet of Things (IoT). Unlike previous disruptive technologies, he said Industry 4.0 technologies pose a real threat to businesses who do not catch up.

“If you do not take action today, you will be left out. In every scenario, businesses are losing millions annually because they lack visibility, automation and risk mitigation through predictive analysis [that IoT adoption can provide].

“Despite the disparity of industries with the technology, SMEs can take advantage of low-hanging-fruit technologies and leverage on global [cloud] infrastructure and tech trends from service providers,” he added in his presentation on Journey to Digitisation: IoT.

Choong cited a use case in agriculture — an industry where the businesses are run by subject matter experts who have been operating in the same way for generations.

With outdoor IoT enablers, such as long range (LoRa) technology and narrowband IoT (NB-IoT), he said farmers may address pain points such as disease outbreak, rising wages, pond pollution and survival yield.

The third speaker, Loke Khing Hong, director of Medical Devices Corp Sdn Bhd brought it down to brass tacks. He had invented an automated peritoneal dialysis machine that was IoT-enabled.

Speaking on Transforming Dialysis with IoT towards Made in Malaysia 2025. Loke pointed out that kidney failure patients today can opt for a transplant or two forms of dialyses — haemodialysis or peritoneal dialysis.

“Haemodialysis is a hospital or centre-based treatment, where the patient needs to endure a gruelling seven-hour process every alternate day. If you opt for this method, then you just won’t be able to work anymore — you’ll lose your source of income.”

Alternatively, a patient may opt for peritoneal dialysis, a far less invasive and more practical treatment option. The only problem, according to Loke, is that peritoneal dialysis has not seen any major innovation in decades, and worse, has been dominated by a small handful of international companies.

“The automated peritoneal dialysis machines currently in the market are large, 16 kg devices,” he said.

But Loke, an accountant by training, has been able to develop a unit that weighs just 3kg, and is equipped with state-of-the-art sensors that monitor a variety of parameters during the dialysis treatment.

“The machine is controlled by an app on a Bluetooth-enabled smart device. Intelligent sensors in the machine read and record the data on a Cloud-based server. The patient’s physician may then access this data and monitor the patient’s overall condition and health during treatment in real time, albeit remotely,” he said.

This overcomes a major pain point in the dialysis treatment, according to Loke. Healthcare professionals typically want their patients to come in to the hospitals or treatment centres, so their conditions can be monitored directly.

The IoT-enabled automated peritoneal dialysis machine, as envisioned by Loke, could be a multi-billion-dollar game changer. In providing a locally-manufactured alternative to clunky and expensive imports, he might just be able to shake up a health sub-sector that has seen little innovation over the last few decades. https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=224466704

Fusionex Wins Alibaba Cloud Top Technology Partner Award for 2018

Multi-award-winning data technology provider, Fusionex, has been accorded the Top Technology Partner Award for 2018. Fusionex was presented with the award at the Alibaba Cloud International Summit “Infinity 2018”, which was held at Resorts World Convention Centre, Singapore.

Fusionex was recognized with this award for its efforts in providing cutting-edge Cloud solutions to organizations across Asia and is officially Alibaba Cloud’s go-to-market partner in the region. Both parties have a shared vision of developing new technologies that will spur a wave of digital transformation and have jointly tapped into emerging opportunities in various sectors such as financial services, trade facilitation, e-commerce, retail, aviation, travel and hospitality, and manufacturing. To further drive Cloud adoption within the region, Fusionex has dedicated a team of specialists to develop products that combine Alibaba Cloud services with Fusionex’s technology offerings to produce total solutions.

Fusionex

When asked to share his views on how he sees the future, Teh further commented: “In today’s world, businesses are racing to harness the power of the cloud, blockchain, big data and AI. Companies across industries, from finance to energy to healthcare to food, retail, travel & hospitality are paying close attention to these technologies, seeing the potential to increase revenue, enhance market reach, reduce costs, share and secure information more efficiently, and unleash new products at unprecedented speed. There is really a lot at stake in this race. Having witnessed what the advent of digital, cloud, and mobile did to companies that weren’t quick enough to adapt, no one wants to be left behind. Hence, we at Fusionex are here to help companies ride this wave of digital transformation – and the cloud plays a crucial role in helping our customers on this journey.”

The Alibaba Cloud Summit Infinity 2018 was the Cloud provider’s first International Summit and boasted an exciting day filled with top-notch keynotes, vertical industry channels, high-level engagement discussions and amazing product launches.

Distinguished speakers at this grand event included Singapore Minister for Foreign Affairs and Minister-in-Charge of the Smart Nation Initiative Dr Vivian Balakrishnan, Alibaba Cloud International Business President Yeming Wang as well as Fusionex Vice President of New Technologies Raju Chellam, just to name a few.

For more info: https://www.linkedin.com/company/fusionex-international/

Fusionex launches GIANT 2017, comes with NLP capability

The analytics solution, known as Fusionex GIANT, allows companies to have a holistic view of its business operations, understand trends, buyers behavior, and even predict outcomes.

April 10, 2018 —

FUSIONEX International Plc, a big data analytics solutions provider, believes that its new big data analytics solution can help the company to win more clients and gain market share.

The analytics solution, known as Fusionex GIANT, allows companies to have a holistic view of its business operations, understand trends, buyers behavior, and even predict outcomes. Unlike larger big data companies from the US or Europe, the company’s big data solutions are more user-friendly and easier to deploy.

“Our solutions may not be as powerful as some of our rivals’, but it has the features and characteristics that meets the needs of the chief executive officer, the chief information officer, and chief financial officer,” Fusionex founder Ivan Teh told Digital News Asia recently.

“Today, CEOs want a fast-to-deploy big data solutions, they can’t wait 18 months or more for the implementation. CIOs and CFOs want a solutions that are easy to manage, easy to use, and does not cost a lot to maintain.”

According to Teh, the new GIANT, dubbed the Fusionex GIANT 2017, is far more superior than the predecessor. He said that it is now able to make sense of trillions of data sets — making it a suitable tool for banks, stockbroking firms, hotel chains, manufacturers and others.

fusionex founder

Like the previous version, the GIANT allows users to get key insights by just ‘drag-and-drop’. For example, dragging the company’s sales data and customers data could allow the company to find out which particular products are more popular among the young working adults.

“More importantly, the new GIANT allows user to get insights in the easiest way possible — by talking to it. The new GIANT comes with a natural language processing (NLP) capability that will perform various tasks. For example, you simply only need to tell it to show you sales number, or sales number based on region, and those data will be produced immediately,” said Teh.

“Gone are the days when you need days or weeks to generate a report.”

Penetrating the SMEs

The company also introduced its first big data analytics solutions catered to the small and medium enterprises (SMEs).

The product, dubbed ANT, is the “mini-version” of the GIANT. It has most of the features SMEs need when comes to making sense of their data.

“For a long time, the SME market has been underserved. It also has most of the features that SMEs are looking for.

Expecting strong response

In late 2016, Fusionex invited 10 companies to take part in the pilot run of the Fusionex GIANT 2017. From the 10 companies, 8 of them have already signed up for the solution.

“Our vision has always been to create innovative technology that meets the business needs of today’s market. Innovation drives growth and we strongly believe Fusionex GIANT 2017 is the answer to an IoT driven world that is in constant need of better, faster, cost optimised and commercially-feasible technology,” said Teh.
“Analytics can help bridge the gap between business and consumer needs and we are ready to assist our customers to stand above their competition.” https://twitter.com/fusionexint

SME FORYOU: Using data tech to Keep SMEs Ahead of Competition

Leading data technology specialist Fusionex released its revolutionary platform called SME FORYOU, during the International Retail and Franchise (MIRF) 2018 Exhibition at the Kuala Lumpur Convention Centre (KLCC). Designed for small and medium enterprises (SMEs) in the region, the user-friendly platform is aimed at encouraging SMEs to adopt Big Data Analytics (BDA) and kick-starting their e-commerce plans, to enable them to promote their brands and products to the local and international market.

SME FORYOU will help SMEs to fast-track overall sales, acquire new customers while increasing the rate of repeat transactions. The platform connects businesses online by exposing them across local and international marketplaces, granting them access to a ready database of more than 8 million customers.

Ivan Teh

The SME FORYOU platform received positive feedback at the MIRF event. Via the platform, SMEs can expand their market across more than 8 million captive audiences, focus on their brand and engage with customers anytime, anywhere, and anyhow. Even some of the established major companies have adopted Fusionex’s FORYOU platform including banks, insurances companies and chain outlets, alongside a host of other SMEs that operate convenience stores, restaurants, travel agents, optical stores and many more.

Fusionex Founder and Group CEO Dato’ Seri Ivan Teh commented, “Fusionex has helped a multitude of companies embrace Analytics and Big Data, working with them in their digital transformation journey towards becoming an effective data driven organization. One of our missions is to see SMEs in this region grow and scale. This is possible by harnessing the power of Big Data.”

He continued by stating that, “We want to do our part in enabling SMEs to grow beyond national borders. The Fusionex powered SME FORYOU platform comes equipped with a host of features and benefits for its users, but a key focus is to help prioritize SMEs’ needs to be quickly and effectively equipped with e-commerce capabilities and borderless trading.”

Fusionex Founder & Group CEO Dato’ Seri Ivan Teh, together with Malaysia’s Domestic Trade & Consumer Affairs Minister Dato’ Saifuddin Nasution Ismail, alongside a number of distinguished guests and the media witnessed the launch of SME FORYOU at the MIRF Exhibition 2018.

Another highlight for the event was a donation being made to the Malaysian Red Crescent Society (MRCS) for the Penang flood relief efforts. Through a charity drive made up of several events, PIKOM raised RM20,000, where the amount was matched by Fusionex with an additional RM20,000, making it a total of RM40,000 donated to MRCS.

For more info on Ivan Teh: https://enterpriseasia.org/apea/malaysia/awards/my-2014/ivan-teh/

Fusionex Founder Ivan Teh Featured In Forbes

Fusionex International is pleased to announce that founder Ivan Teh has been recognized by Forbes as a key figure in the Malaysian Big Data World. The Fusionex founder and Managing Director are linked to an ASEAN-based software group, which provides solutions to firms opening up to digital transformation, in order to compete effectively in the global marketplace. Ivan Teh is well-acquainted with the struggles and difficulties associated with the start-up scene. Founders may be unable to pay themselves for many months and must work around the clock to beat the statistics.

Thanks to Teh’s perseverance, Fusionex today is reaping the benefits of creating its own software solutions. The main focus of the company is Big Data Analytics (BDA) and the Internet of Things (IoT). BDA uses advanced software coupled with massive computing power. The software examines data of various types in order to determine real patterns, associations, and trends. IoT provides sensors which have connectivity across networks, permitting them to collect data and exchange it.

Ivan Teh

According to Teh, speaking in an interview recently, “I understood what the market required in BDA and IoT, thanks to my previous experience working in multinational firms. There was a huge wave of data building up from the past few years, and effective methods of utilizing the data were needed. Through repeated attempts at solutions development and many long days, I was able to secure paying customers. My role in the company originally encompassed everything from administrative and managerial tasks to coding.”

The expectations for the use of BDA and IoT are promising ones. By 2019, the BDA market is expected to reach US$187 billion, while the IoT market will expand to US$1.7 trillion by 2020. Fusionex is positioned to capture a large portion of this market, particularly among the ASEAN nations.

Fusionex already has big-name clients using its software. Companies such as Hewlett-Packard, Daimler, Volkswagen, the Royal Bank of Scotland, United Overseas Bank, CIMB Group, MetLife and Starwood Hotels and Resorts as well as AirAsia, Kasikornbank and Resorts World are but a few examples. In fact, Fusionex, which is listed on the London Stock Exchange’s Alternative Investment Market (AIM), has the distinction of competing with the likes of IBM, Oracle, and SAP. http://www.nbcrightnow.com/story/38616520/fusionex-founder-ivan-teh-featured-in-forbes