There are six stages of every digital transformation that can help your business stay on track for successful implementation.

In today’s rapidly changing digital landscape, business evolution is a necessity for growth and sustainability. While many companies are quick to accept this understanding, it can still be difficult to effectively plan and execute these changes successfully.

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Thankfully, a series of blueprints have been developed for organizations to follow when modernizing their business processes. Here are the six stages of any digital transformation as identified by Brian Solis, Principal Analyst at Altimeter, and how to identify your company’s progression towards a better DCX (Digital Customer Experience).


Stage 1: “Business as usual”

The first stage of transformation has no real action associated with it and represents a “business as usual” mindset. In this phase, company leadership still rebuffs change and businesses are still reactive when considering the need for improvement. While some companies adopt more modern technologies at this stage, most improvements to processes are superficial.

Stage 2: Present and active

As companies begin adopting more digital solutions for a larger goal, they enter the present and active stage of transformation. Although still inconsistent, there is now larger importance on compiling and reviewing customer needs while expanding social awareness of the company. Very early planning stages may also start to be discussed with a goal of improving and simplifying business processes and customer touchpoints through it outsourcing.

Stage 3: Formalized

The third stage is typically where companies spend most of their time and where the first key actions are taken to begin a digital transformation. In this phase, more formal and intentional levels of experimentation are introduced. This stage is also where tension within the organization may arise as new disruption and begin to challenge company culture. More substantial decisions are made regarding any necessary future change that can inevitably impact the company on several levels.

Stage 4: Strategic

The Strategic phase of transformation is where the initial roadblocks of larger-scale changes have been addressed, and executive buy-ins have opened the door for company-wide implementation. In this stage, most of the company has fully adopted the importance and significance of digital transformation and is working to actively support future changes. At this point, more significant investments in new business technology are being made with the goal of sustaining new company initiatives.

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Stage 5: Converged

At the fifth stage of digital transformation, businesses have successfully connected the dots between digital transformation concepts and the beginning stages of implementation. When in the Converged phase, target teams have been developed to assist the company when deploying new initiatives and strategic planning. With the value of all technical changes being accepted, any cultural roadblocks are officially removed, and the company is on its way for a successful transformation.

Stage 6: Innovative and adaptive

The Innovative and adaptive stage represents the sixth and final stage of a company’s digital transformation journey. At this stage, a business has seen a complete overhaul of its processes to support better growth and sustainability. The company culture has been redefined to incorporate new changes, and a digital course is now a way of life for the organization. Moving forward, the business will continue to adapt its systems and processes to support the needs of its customers over time.

Digital transformations are key to ensuring that your company can adequately service a modern and more sophisticated customer base. By recognizing each stage in the digital transformation process, you’ll be better equipped to ensure that your company’s progression towards a more sustainable future. https://www.pslcorp.com/it-outsourcing-services-companies/

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SEO consulting can help grow a business’s lead generation numbers just by making the business site found more quickly on various search engines. SEO consulting companies work to enhance a business’s website, following the different methods and techniques that SEO experts have actually found to work well.

Here is how SEO Malaysia consulting can assist enhance lead generation.

A real estate agent focuses on mid-century contemporary homes in a particular part of town. Her site is presently a couple of pages of the usual realty speak about customer satisfaction, putting purchasers in their new home, and pictures of happy households. However the real estate agent’s website does not rank well, and gets very couple of leads.

1) The SEO seeking advice from professional first determines which keywords and phrases potential clients will utilize. They do this by inspecting other property sites, taking a look at the real estate agent’s site analytics, and utilizing SEO tools that reveal the best/most used keywords other visitors utilize when carrying out comparable searches.

2) Next, the SEO consulting pro will revamp the realtor’s website as required, placing keywords in strategic areas, like page titles, headlines, and body copy. This “on-site SEO” an important part of any SEO Malaysia consulting work, since this is the structure the search engines search for in order to determine what a site has to do with. If this important structure is missing out on, it is harder for the online search engine to identify what a site has to do with. While it will not destroy the real estate agent’s chances for being found, it does make it that much harder to be discovered, compared to other, similar sites.

In the real estate agent’s case, the SEO consulting firm will advise keywords like “mid-century modern-day,” the name of the area, and the name of the city.

3) Blogging is another important tool in an SEO consulting pro’s tool kit. While the SEO consulting firm may not provide this service themselves– it is either approximately the customer to compose their own material or a professional service blogging service– they will recommend it, and can even help produce the blog site. For the very best effort, the blog ought to be a part of the real estate agent’s website.

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That is since the online search engine focus on a site’s frequency and recency of updates– how frequently do they do it and when was the last time they did it? The regularly a site is changed, the better an online search engine assumes it is. A blog site is the easiest method to upgrade the website, since a weekly or twice-weekly blog post will have the very same result as continuously changing the website.

For the realtor, she needs to blog regularly about brand-new houses for sale, changes in the neighborhood, state of the school, brand-new dining establishments, and anything else that will point out the keywords from point number two.

4) Backlinking is another service that top-flight SEO consulting companies will offer. While on-site SEO is necessary, it just informs the online search engine what is essential. Backlinks are what tell the search engines if something is popular and essential. Because sense, backlinks resemble votes. The more votes something has, the more crucial the search engines believe it is. While anybody can read a book on SEO and call themselves an SEO consulting pro, the very best firms will really handle backlinking for their customers also.

For the realtor, her backlinking method requires to consist of posts composed by other blog writers, remarks left on other blogs, and even special points out on conversation online forums and community sites.

By employing an SEO consulting company to manage these details, the realtor will begin to see her site climb up in the search rankings. As she climbs the rankings, she will likewise see a boost in traffic to her website– that traffic represents interested home purchasers and sellers. As they review her important details, they will then contact her for aid in purchasing or selling their homes. The more contacts she gets, the more opportunity she needs to close sales.

SEO consulting can assist other businesses grow in this exact same manner. It is all a matter of understanding the very best and newest methods, and knowing how to capitalize on the important things that prospective clients are searching for.

Robin Ooi
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Georgetown
Pulau Pinang
11600
Malaysia
011-1442 6865